2/01: HERSHEY
partners with PEPSI COLA in unique INSTA-WIN sampling program
for their KIT KAT- BIG KAT candy bars. Candy bars packaged in MOUNTAIN
DEW 20 oz bottles with a collectible NCAA fan flag are randomly seeded
in high schools and college vending machines.
2/01: The TWO WHEEL DIVISION OF MICHELIN
NORTH AMERICA utilized PakTites® Compressed T-shirts with a
thematic promoting their association with Kenny Roberts, the 2000
World Champion, packaged in champagne bottles as gifts to hand out
to motorcycle dealers at the DEALERS' NEWS INTERNATIONAL EXPO.
2/01: TIMES TEN
DATA MANAGEMENT distributed PakTites® at the 3GSM World Congress,
one of the premier mobile communication events, held in Cannes,
France. The PakTites® were packaged with a plastic beer bottle
cap to make the overall package look like a long neck beer bottle
to convey their advertising strategy "Bottlenecks- Good For
Beer; Bad for Infrastructure" in a memorable way.
1/01: NBA introduces
a line of MATRIX® superstar photo locker room towels featuring
Kobe Bryant, Vince Carter, Kevin Garnett and more.
1/01: PakTites®
develops a new "SHIELD" shape.
1/01: PEPSI COLA utilizes INSTA-WIN
tactic to drive vendor sales and create excitement in their educational
channel. Cool prizes like T-shirts, MOUNTAIN DEW portable radios,
WILD CHERRY PEPSI stopwatches and FRUITWORKS wristwatches are packaged
in 20 oz bottles and randomly seeded in vending machines. Students
can win prizes with 1:250 or 3:500 odds, and money is packaged in
the bottle so the student can still buy his or her desired beverage.
12/00: NABISCO activated its sponsorship
of UNIVERSAL STUDIO'S movie HOW THE GRINCH STOLE CHRISTMAS with
JIM CARREY with POS displays that feature. The patented MATRIX®
photo fleece blanket/banner. Dealers built eye catching displays
knowing the blanket was there upon the completion of the promotion.
10/00: Army National Guard utilizes PakTites®
Post Card Mailer Tees in direct marketing campaign to target high
school students.
10/00: 3 Strikes and INSTA-WIN new
2001 catalogs are produced.
7/00: 3 Strikes moves customer service
department and general operations to New Rahway New Jersey location.
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